Alphalight Media

Content & Advertising Proposal

Prepared for L&C Trucks · Prepared by Michael Schmidt, Owner, Alphalight Media · michael@alphalight.media

Overview

Alphalight Media will tell the L&C Trucks story through high-production, TV-episode-style shoots (90 minutes – 3 hours) of your team at work, backed by regular on-the-ground content and paid ads to put it in front of the right people. Footage from the longer-form, high-production shoots will be built into a polished two-to-three-minute promo video for L&C Trucks, which we update as the company grows. We start with a 3-month intro contract at Tier 1, and as things start to scale, we’ll step up to Tier 2 or Tier 3.

TIER 1

$1,000 / mo

+ $500 ad spend

3-MONTH INTRO CONTRACT

1 TV-style episode / month
2 creator shoots / month
1–2 posts / week

TIER 2

$2,500 / mo

+ $500–$1,000 ad spend

2–3 TV-style episodes / month
Weekly creator shoots
2–3 posts / week
Website updates

TIER 3

$4,000 / mo

+ $1,000 ad spend

3–4 TV-style episodes / month
5–6 creator shoots / month
5 posts / week
Website updates

How we grow together: Tier 1 ($1,000 / month) is a 3-month intro contract. As things start to scale, we’ll move up to Tier 2 ($2,500 / month) or Tier 3 ($4,000 / month).

Every tier: 2–3 minute episodes, paid ads + a company promo, updated as we shoot

Tiers at a Glance

	Tier 1	Tier 2	Tier 3
Monthly fee	$1,000 3-month intro contract	$2,500	$4,000
Ad spend	$500	$500–$1,000	$1,000
Total per month	$1,500	$3,000–$3,500	$5,000
TV-style episodes per month (2–3 min each)	1	2–3	3–4
Social content creator shoots	2 per month	Weekly	5–6 per month
Social posts	1–2 per week	2–3 per week	5 per week
Paid ad campaigns	Yes	Yes	Yes
2–3 minute company promo	Yes	Yes	Yes
Website updates with new photos and video	—	Yes	Yes

Tier Details

Tier 1 — $1,000 / month +

3-month intro contract · Plus $500 / month ad spend ($1,500 total)

After the intro period, as things start to scale, we’ll step up to Tier 2 or Tier 3.

One high-production shoot per month, styled like a TV show episode, showcasing your team working on a project. Each episode is a finished 2–3 minute video
Two additional content shoots per month by our social content creator
1–2 social posts per week
Paid ad campaigns run using the content we create, with a $500 / month ad budget

Tier 2 — $2,500 / month +

Plus $500–$1,000 / month ad spend for the first three months ($3,000–$3,500 total)

2–3 high-production, TV-episode-style shoots per month, each a finished 2–3 minute video
Weekly additional content shoots by our social content creator
2–3 social posts per week
Paid ad campaigns run using the content we create, with a $500–$1,000 / month ad budget. Includes website updates with the new photos and video

Tier 3 — $4,000 / month +

Plus $1,000 / month ad spend ($5,000 total)

3–4 high-production, TV-episode-style shoots per month, each a finished 2–3 minute video
5–6 additional content shoots per month by our social content creator, as needed
5 social posts per week
Paid ad campaigns run using the content we create, with a $1,000 / month ad budget. Includes website updates with the new photos and video